OUR STORY

CELEBRATE INDIVIDUALITY & TELL A STORY 

 That is what our jewellery is all about

Your life is full of milestones and events, signs and symbols that makes your story unique.
Our jewellery, with a very graphic clean and modern designs, are meant for you to express your unique self, and tell your story. Who you are, what you love, what inspires you, your strengths and weaknesses, significant moments in your life and the life of your loved ones.

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Finding inspiration everywhere

Shany draws inspiration from everything around her. Her unique aesthetic reflects her own transatlantic experience, the surrounding nature, the beloved sea, sunbursts, her passion for animals, music, science, the city of Oxford, bohemian lifestyle and most importantly people .
Her design philosophy is focused on graphic playful surprises that will speak to her customers and let them express their own stories. 

MEET THE FOUNDER

Shany knew she wanted to create since she was a young child. She would spend hours drawing on everything possible, even the house walls.
Shany was born in Israel, but has been a citizen of the world since she could. After finishing her studies in visual communication (here is where all the graphic inspiration came from) she travelled the world, India, Thailand, Japan, USA, Argentina, Costa Rica and even worked in China for a big fashion accessories company.  

Shany moved to Switzerland, following a love story, but then optimism turned quickly to frustration, as the language barrier meant she couldn’t find work.
As you know every success story starts out as a hobby. Shany didn’t give up just yet on her love for creating beautiful things, and started playing with materials and make jewellery for herself and friends.
In 2014 She married the love of her life, moved to the UK and opened her Etsy shop (big year).
Ever since then her business has grown gradually, adding more and more unique designs to her collections.  

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MORE FACTS ABOUT SHANY

  • Shany is a mother of two very active boys, and they are the most important thing in her life
  • She is completely addicted to chocolate and coffee
  • She is dyslexic and not ashamed of it anymore
  • Her favourite part of travelling the world is diving in exotic places
  • If she could she would live on a tiny island
  • The question that always makes her move forward is -
    What Would You Attempt to Do If You Knew You Could Not Fail?